Designed as an aperitif, a good Negroni is the very definition of balance and simplicity. Some say the key to a good Negroni is the quality of the gin. We use a London dry style. Obviously, the bitter gentian aperitif, Campari, is the well-known ingredient but we believe this is the real secret to creating the perfect tasting Negroni…Punt e Mes. Derived from a traditional recipe from Piedmont in Northern Italy, this premium vermouth stands true to its name: one point sweetness and half-point bitterness. The end result is our superlative aperitivo Negroni that pays true homage to the quality of Italian drinking heritage. SYP and enjoy anytime.